It started with Dopely. We earned $15,000 in sales and a couple thousand from premium subscriptions — but honestly, it was a failure. Not the outcome I wanted. I had a team, I was spending money, I was pouring everything into it — and it didn't work. So I dismissed the whole team. Lost money. Started over from absolute zero.
That failure broke me — but it also freed me. I went solo. No team, no overhead, no one to answer to but myself. I built a design system agency and landed a $5,000/month client. Real money, real momentum. But something didn't sit right. I realized: I don't want to do service work. I don't want to be tied to clients, to meetings, to someone else's schedule. I wanted to build products — things I could build once and sell forever.
So I pivoted hard. I started building every kind of digital product I could imagine — and I mean everything. Wallpapers, color palettes, posters, Notion templates, digital tools, design assets. A constant mix of products across every category. Each one taught me something different. Each one moved me closer to understanding what actually sells, what people actually want, and what's a waste of time.
Notion became a big part of it — complete systems with hundreds of databases and templates: Business Hub, Super Brain, Super Life, Financial Buddy. Over 500 databases, 200+ professional templates. But it was never just Notion. It was wallpapers, posters, color tools, digital kits — a mix of everything. And together, it all added up. Hundreds became thousands. Thousands became $380,000 in total sales.
From a failed startup with a dismissed team to nearly $400K in digital product sales — all self-taught, all from scratch, all solo. No investors. No lucky break. Just relentless building and learning from every failure along the way.
Today, I'm building multiple startups — and this is where it gets exciting. AI runs all of it. Design, ideation, product strategy, code — everything is powered by AI. I'm building products I couldn't have built a year ago, at a speed I couldn't have imagined. Tools that make the internet genuinely more useful. Prompt-based products. AI-native platforms. Things that didn't exist before and now can be built in days, not months.
My target is $100K/month — and beyond that, millions per month. And I'm not stopping until I get there.
But here's the thing: along this entire journey — from Dopely's failure, to the solo agency, to digital products, to AI startups — I've been documenting everything. Every win, every mistake, every strategy that worked and every one that didn't. And I want to share all of it with you. Not theory. Not fluff. The real, tested, complete playbook that took me from zero to nearly $400K — and is taking me to millions next.
That's what this course is. Everything I wish I'd known from day one.
Failure taught me more than success ever could. This course is everything I wish I'd known from day one.